Some of the missing Sketches

A lot has been going on lately, so my posting schedule is very out of whack. Here are some of the missing sketches.

This one is a thank you card I made today:

Insert fan girl squeel..

Monday... This counts as branding.

(And it's so cool!!!)

While wondering around on the internet I stumbled across the artist who created the typography for the movie The Great Gatsby. Check it: The Great Gatsby

I so greatly enjoy when artist show some of the process(sketches) they go through to find the end result. The film and book The Great Gatsby takes place in the time of the 1920s which also is during great art period of Art Deco(one of my favorite art styles that exist).

Art Deco is know for it's geometrical shapes, definite lines, bold (but not loud like the Pop Art) colors, and splendid ornamentation. It's first appearance was in France after World War I but died out after World War II. Art Deco is the combination of traditional motifs with Machine Age imagery due to a time period of rapid industrialization. Despite the short life span of Art Deco it held great impact and shows up now and then like in the insides of the Rockefeller Center and Chrysler Building in New York City.

I think it's an awesome style and the artist captures the Art Deco style well in their imagery for The Great Gatsby. I also love the color usage of silver and gold which captures a unique aspect of the The Great Gatsby story.

Brand Monday (or it was till an hour ago...)

    Okay so I know airbnb has gone through a re-branding but I want to change things up from using the Brand New site so much.
So... I've been browsing around pintrest and found a branding project that reminded me of what branding is... (to me at least) Branding is a statement of who the company, object, product, thing, ect is. It's like a cover letter in visual format giving a brief description to the audience of who and what your product is (and I'm using the work product in a broad since)

     Logo and branding don't have too take the exact look the product, person, or company. It's a representation. So taking elements of the product, person, or company and using them for the design rather than the product, person, or company as a whole.

Take a look: https://www.behance.net/gallery/nilla/4830057

Branding

Happy Monday everyone!

The site Brand New just put up that Monster has undergone new branding! Monster is a site that you can find postings of many different jobs and job opportunities. It's been around since 1999. I've even used it myself a couple of times so to see a change in branding is interesting.

Above is the new logo.


Below is the old one

From a little research the first branding of monster they had an actual monster creature and symbol that went along with the letters. From this knowledge it makes a bit more scene of when the designers created the typography with the swirly "o" and the handwritten feel it possess.

I think the change in branding has some good aspects to it, like the MONSTER has a more business quality to it. The letters are all caps(uppercase) now rather than lowercase with a consistent amount of thickness all throughout each letter. It does posses some of the feel that the old logo through use of keeping the same colors maybe even with some of the sharpness the new logo seems to posses.

The interesting thing about the new logo is motion graphical (probably not the right wording but point remains that the logo is no longer static). Some may say that that age of paper is coming to an end and motion graphics, interactive elements are taking their place. However if you go to the monster website http://home.monster.com/home/ you can see they used the same typography of but with out the flag element.

Personally I like change in the typography but the flag element is a bit much and a little distracting sometimes. Check it out for yourself: http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_monstercom_by_siegelgale.php

Just sketches

Today is just a day for sketches. I've been trying some new things out. Often it's really easy to get busy and so you can't just go out to a nice public place to sketch(like the mall or a theme park). So sketch almost anything and everything (even if they sketch looks bad). Someone once told me that it takes about 1,000 bad sketches before you find that 1 good one. So keep it up.

These two people are me practicing drawing a (pretend) person with out a subject)

Most of these sketches are the result of watching Digimon lol:

Monday Logos - Branding Stuff

Serif  vs  Sanserif

     Nescafe is an instant coffee that has been around a little over 75 years. The coffee is made by Nestle and was first introduced in the 1930s from Brazil. Later it was launched in Switzerland in 1938 as the instant coffee that we now know. 

Old Nescafe branding stuff (like posters) it's cool  :)

     Recently "Nescafé has begun launching a global brand campaign that aims to appeal to a whole new generation of coffee drinkers. Launched last month and rolling out over time across all global operations the new identity, campaign (“It all starts with a Nescafé”), and brand rallying cry (“REDvolution”) have been developed by Publicis, CBA, and OgilvyOne (Frankfurt)." (<<<qoute from Brand New's site)

I find it interesting the way that the re-branding for Nescafe is being done. The designers take heavy influence on what is considered Nescafe's icon coffee mug(see below):

The whole logo redesign is based on the iconic mug. The apostrophe shape is very similar to the inside shape of the coffee cup and the "E"s in the logo are the same shape of the handle on the coffee cup.

Like many logos being created or redesigned the serif typeface for this log is now no more. Unlike the it's first logo of Nescafe (see at top of post) this logo is softer with the rounded edges mirroring the iconic coffee mug.

So... my opinion of this re-branding...hm... I find value in that though the logo of Nescafe did change their logo to a san-serif typeface from the serif one they once had they still hold true to the elements(like the line over the "escafe" for example) that make this logo memorable and recognizable. However, is this logo a huge improvement? I don't know.  I'm regrettably a bit of a stubborn traditionalist but I do think it is at the least a good logo for keeping up with current trends of our times.

On to other updates:

Sketches!

This is what happens when I sketch while hanging out with my brother when he's playing video games... Can you guess which game these a based from?  ^_^

Rant and inspiration

Rant/Blurb of the Day :)

A qoute I found in one of the art books I've been reading:

"Art is not what you see, but what you make others see." -Edgar Degas

I believe as an artist this quote to be true. As an artist, I think we are always trying to convey something in out work: a message, an emotion, idea, and so on to the viewers of our work. Sometimes it can be something big to change a persons' viewpoint on something or something small like making something cute looking to earn some money, but non-the-less we are still trying our hardest to have our viewers SEE it.

Here's a link to someone cool examples of art that are all about conveying a message: http://www.boredpanda.com/powerful-social-advertisements/

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Two week old Sketches!

Okay, so I could have put up yesterdays' sketches today but today I felt like making a point. After reading the quote I sketch out theses drawings each one is the same quote but conveys a different message though the use of layout, choice of what words are emphasized and even a little imagery(like the face decoration in the bottom right sketch). Conveying your message is all a processes first starting with ideas. 

Sketch of the day:

Went swing dancing. Lots of fun and an awesome opportunity of  practicing sketching moving subjects ^_^ Try it some time! The longer you sketch they better they will get (for example the one on the left I started first and as time progress my figures started taking more shape)