Branding

Happy Monday everyone!

The site Brand New just put up that Monster has undergone new branding! Monster is a site that you can find postings of many different jobs and job opportunities. It's been around since 1999. I've even used it myself a couple of times so to see a change in branding is interesting.

Above is the new logo.


Below is the old one

From a little research the first branding of monster they had an actual monster creature and symbol that went along with the letters. From this knowledge it makes a bit more scene of when the designers created the typography with the swirly "o" and the handwritten feel it possess.

I think the change in branding has some good aspects to it, like the MONSTER has a more business quality to it. The letters are all caps(uppercase) now rather than lowercase with a consistent amount of thickness all throughout each letter. It does posses some of the feel that the old logo through use of keeping the same colors maybe even with some of the sharpness the new logo seems to posses.

The interesting thing about the new logo is motion graphical (probably not the right wording but point remains that the logo is no longer static). Some may say that that age of paper is coming to an end and motion graphics, interactive elements are taking their place. However if you go to the monster website http://home.monster.com/home/ you can see they used the same typography of but with out the flag element.

Personally I like change in the typography but the flag element is a bit much and a little distracting sometimes. Check it out for yourself: http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_monstercom_by_siegelgale.php