Monday... This counts as branding.
(And it's so cool!!!)
While wondering around on the internet I stumbled across the artist who created the typography for the movie The Great Gatsby. Check it: The Great Gatsby
I so greatly enjoy when artist show some of the process(sketches) they go through to find the end result. The film and book The Great Gatsby takes place in the time of the 1920s which also is during great art period of Art Deco(one of my favorite art styles that exist).
Art Deco is know for it's geometrical shapes, definite lines, bold (but not loud like the Pop Art) colors, and splendid ornamentation. It's first appearance was in France after World War I but died out after World War II. Art Deco is the combination of traditional motifs with Machine Age imagery due to a time period of rapid industrialization. Despite the short life span of Art Deco it held great impact and shows up now and then like in the insides of the Rockefeller Center and Chrysler Building in New York City.
I think it's an awesome style and the artist captures the Art Deco style well in their imagery for The Great Gatsby. I also love the color usage of silver and gold which captures a unique aspect of the The Great Gatsby story.
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